30 March 2017
The Waldorf Hilton
London, Europe

Per Even Allaire

Per Even Allaire

Deputy Commercial Director

HINE Cognac

After having spent a few years in Norway, France and the Philippines working with wine, Per Even Allaire joined Hine in October 2011 as Brand Ambassador, representing Hine around the globe.

He was appointed Deputy Commercial Director in May 2016, continues since then to travel the world and has become particularly specialised in the US and Asian markets. 

His close contact with the markets has enabled him to flow into Hine’s constant quest for contemporaneity and out of the box thinking, contributing to make it the 254-year young Cognac House it is today.  

Per Even is married and lives in Bordeaux with his architect wife and baby daughter.  

When you can see

TIME: 09:40
TOPIC: Bringing an Historic Brand to a New Younger Market

Caroline Ardelet

Caroline Ardelet

Lecturer and Researcher

Universities of Westminster and Paris

As a researcher in sensory marketing (University of Westminster London, University of Paris 10), Caroline studies multisensory interactions and emotions through sensory perceptions, especially through packaging and merchandising. She builds on neurosciences and cognitive psychology to better understand the impact of senses on consumer's choices.

Caroline speaks at conferences for the European Marketing Academy (EMAC), Association for Consumer Research (ACR) and is published in scientific journals, such as the International Journal of Research in Marketing (IJMR) and the Journal of Business Research (JBR).

When you can see

TIME: 10:15
TOPIC: Panel Discussion – Packaging to Entice New Drinkers to a Product or Category, plus the Hrastnik 1860 Packaging Design Award

Nicola Barrett

Nicola Barrett

Senior Global Marketing Manager Jameson Innovation

Irish Distillers, Pernod Ricard

Nicola is a marketing professional with over 10 years experience in large blue chip multinationals specialising in FMCG & Drinks Consumer Marketing. She has managed large global iconic brands such as Dove, Heineken and Lynx as well as local brands such as HB Ice Cream and West Coast Cooler. Currently she manages the Innovation Portfolio for Irish Distillers Pernod Ricard (Local Market).

Nicola has a Masters in Marketing from NUI, Galway and also graduated with first class honours in both her Bachelor of Commerce (Marketing) degree and Higher Diploma in Marketing Practice from the same University.

When you can see

TIME: 14:15
TOPIC: Innovation in the Global Whiskey Market

Joanna Botwood

Joanna Botwood

Global Brand Director

Bacardi - Gin

Joanna Botwood has 18 years’ experience in the advertising and marketing industry, and is currently the global brand director, of Bombay Sapphire at Bacardi. She has over ten years of experience of working in the drinks industry within global & domestic marketing roles.

In her role at Bacardi, Joanna has developed a deep understanding of how to engage with her consumers, and was recently responsible for the European wide ‘The Grand Journey’ campaign for Bombay Sapphire, which positioned the brand as the leading gin drink of choice with its target consumers.

When you can see

TIME: 14:50
TOPIC: Panel Debate – Marketing to Appeal to a New Digital Generation

Andrej Božič

Andrej Božič

General Director

Steklarna Hrastnik

Andrej Božič has  experience in the management of Slovenian and global companies alike. During his 30-year career he has successfully completed numerous company restructurings, rehabilitations and start up projects. Together with his team in BB Consulting he has developed five-step change management model, which focuses on relationships and transparent communication with employees. By enabling this, changes in organizational culture, respect and trust among employees can be gained. The model was awarded with European Business Award (EBA) and Andrej Božič was named Slovenian Manager of the Year in 2016.

In 2010, he took over the management of Steklarna Hrastnik with the main goal of successful company rehabilitation. Under his management Steklarna Hrastnik became an important player on the 55 markets around the world in its segments - premium, super premium packaging and tableware glass. For the innovative design Steklarna Hrastnik has received 2016 Red Dot Award.

When you can see

TIME: 10:15
TOPIC: Panel Discussion – Packaging to Entice New Drinkers to a Product or Category, plus the Hrastnik 1860 Packaging Design Award

Melvin Broekaart

Melvin Broekaart

Managing Director

Air Commerce

Melvin Broekaart is Founder and Managing Director of AirCommerce - the travel retail business accelerator elevating the airport- and customer experience.
He is an evangelist of travel retail's uniqueness as ultimate channel for creating memorable commercial experiences. Broekaart's foresight into consumer trends and his travel retail experience including  Heineken International and as Philips' Head of Global Travel Retail have led to unique partnerships combining retail sales with story-telling,  brand marketing and the integration of technology.
Broekaart holds a MScBA degree in International Strategic Marketing and is an alumnus of Erasmus University / Rotterdam School of Management (RSM), and of FGV EAESP, São Paulo, Brazil.

When you can see

TIME: 14:50
TOPIC: Panel Debate – Marketing to Appeal to a New Digital Generation

Deborah Dawton

Deborah Dawton

CEO

Design Business Association

As Chief Executive of the Design Business Association, Deborah works with the industry to champion the tangible and measurable impact of design in business and the public sector nationally and internationally. Her passion for design as a strategic tool that boardrooms must recognise, and her experience of the UK’s diverse and competitive design sector enable her to lead the DBA as it works tirelessly to build universal confidence in design investment and support the design industry to deliver on this promise. Deborah sits on the board of a number of industry bodies and speaks extensively. She writes things down less frequently preferring to draw a picture. And she believes passionately that design plays a pivotal role in the ability of the creative industries in the UK to shape and influence the future of the country.

When you can see

TIME: 10:15
TOPIC: Panel Discussion – Packaging to Entice New Drinkers to a Product or Category, plus the Hrastnik 1860 Packaging Design Award

Ben Ellefsen

Ben Ellefsen

Sales & NPD Director

ATOM Supplies / Masters of Malt

Atom Supplies relaunched Master of Malt in 2009, and (due to a software stack tailored to their exact requirements) started to gain traction in the online whisky world. They were changing the way that people shopped for whisky – fixing some of the problems they saw with the online retail landscape along the way too – concentrating not only on excellent end-to-end user experience, but also on *incredible* service that was (and arguably still largely is) lacking elsewhere in the e-commerce community.

In 2011, the company began to realise that there was a big opportunity to bring physical products into the market that fit with their ethos – creating things such as Bathtub Gin, The Whisky Advent Calendar, and The Lost Distilleries Blend. All of these (and the rest of their brands) are no-compromise products born from a desire for excellence – a yearning to show people that there is ‘another way’ – an antidote to the blandness of mass-market brands. This ethos has since come to be known as the ‘Craft Spirits’ movement.

Since 2011, Ben’s role has morphed into the creation of the products and brands that they bring to market, and overseeing national and international sales, marketing and distribution strategy for them.

When you can see

TIME: 14:50
TOPIC: Panel Debate – Marketing to Appeal to a New Digital Generation

Jackie Hole

Jackie Hole

Independent Search Marketing Consultant

Jackie Hole is an Award Winning independent Search Marketing consultant, and has been working in Digital Media and Internet Marketing for over 15 years.
Starting out as an Interactive Media and interface designer/project manager for blue chip companies, Jackie moved into SEO & Affiliate marketing when becoming interested in 'this new Google thing' in 1999 and subsequently Adwords/PPC in 2004. Jackie is a well rounded SEM Strategist and trainer with a unique set of creative marketing and analytical skills with a proven track record for thinking differently and significantly improving ROI. She works both with direct clients and as a white label outsource for agencies in the UK, Europe, North America and Canada and is often thought of as an invaluable and knowledgeable member of any team.

Highly visible and active within the SEM community, Jackie is an editor and blogger for www.StateofDigital.com and www.SEOChicks.com and more recently and a trainer and speaker at various industry events.

Specialities: Search Engine Marketing (SEO / PPC & Adwords / Social Media / Biddable Channels / Content Marketing / Digital), Conversion Improvement, Pay per Click training and rapid startup growth strategies.

Geoff Kennedy

Geoff Kennedy

Account Director

Yard Digital

Geoff Kennedy has 10 years’ experience in digital marketing with businesses from startups to household brands both in-house and within digital agencies.

Working with the likes of VisitScotland, Sainsbury’s, The Royal Mint and Penguin Random House Geoff had accumulated a wealth of insight across multiple verticals in this rapidly changing landscape.

Geoff currently Account Director with award winning agency Yard, working to combine data, content and innovation as part of an integrated digital strategy for clients.

With a technical background combined with hands-on creative experience, Geoff specialises in multi-channel solutions and identifying issues and opportunities across businesses wherever they lie.

Following a move to Edinburgh and ‘Whisky revelation’ Geoff has extended his food & drink background to include a nose for the good stuff.

When you can see

TIME: 14:50
TOPIC: Panel Debate – Marketing to Appeal to a New Digital Generation

Kerrin Lumsden

Kerrin Lumsden

Design Leader – Global Brands

Diageo

Kerrin Lumsden is an experienced marketing & design manager, who trained as an Industrial Design at Edinburgh Napier University. Since graduating in 1993, he has worked in various design and marketing roles in the UK, Germany and Australia.

Having spent around 10 years working in leading London design agencies on packaging, products and interiors, Kerrin joined Glenmorangie where he first fell in love with whisky.  After a couple of years the business was bought by LVMH and a fast track induction into the world of luxury brands followed. Kerrin was responsible for the new packaging and branding across the whole range as the business sought to establish itself as a luxury malt whisky that would sit proudly in the Moet Hennessy portfolio.

Kerrin joined Diageo in 2008 working as a Design Manager on global brands including Johnnie Walker, Smirnoff, Guinness and Baileys. He shares his design thinking to inspire brands to connect emotionally with consumers.

He has been responsible for various global redesigns, limited editions and collaborations between Johnnie Walker Blue label and Porsche Design and Alfred Dunhill, as well as co-leading the global launch of Mortlach Single Malt Whisky.

When you can see

TIME: 12:00
TOPIC: Consistent & Creative?

David McGowan

David McGowan

Innovation Realisation Director

Pi Global

David McGowan (Innovation Realisation Director)

As Innovation Realisation Director, David is responsible for creating, guiding & implementing innovation strategies for PI Global clients.

Over his 28 year career within the beer, premium spirits, design & soft drinks industries, David has a wealth of credible technical experience having been employed by global players at a senior level. Working for companies such as Bass, Allied Domecq, Bacardi & AB Inbev, he led global cross functional teams responsible for the delivery of liquid, packaging & dispense innovation, meeting clear consumer needs whilst maintaining stringent premium quality standards.

As a former Global Quality Manager, David has a strong belief that premium quality can be creatively designed into concepts; which brought him to PI Global, where David ensures all great structural designs are brought to market quickly, but with no compromise on quality or style.

When you can see

TIME: 10:15
TOPIC: Panel Discussion – Packaging to Entice New Drinkers to a Product or Category, plus the Hrastnik 1860 Packaging Design Award

Michael McLaren

Michael McLaren

Sales & Marketing Director

McLaren Packaging

Prior to joining McLaren Packaging, Michael worked in Global Brand Development for Chivas Brothers, Pernod Ricard with responsibility for North America. He then moved to the US where he held a Brand Management position for the companies Scotch Whisky portfolio before managing the group's English gin brands, Beefeater and Plymouth Gin.

Michael is now responsible for the development and delivery of the Sales and Marketing strategy at McLaren Packaging. He graduated with a BA Msc, BA Hons Marketing from The University of Strathclyde, Glasgow.

When you can see

TIME: 14:50
TOPIC: Panel Debate – Marketing to Appeal to a New Digital Generation

Mark Meek

Mark Meek

CEO

IWSR

Originally from South Africa, Mark joined the IWSR in December 2013, bringing with him a wealth of experience in the publishing and business information industry.

Mark is tasked with firmly setting the IWSR as the world’s most-trusted data and insights company for the global drinks industry. He has over 20 years’ experience working for world-class organisations, having worked at The Guardian and Independent newspapers in various commercial and editorial roles, as well as at Datamonitor and Progressive Digital Media (owners of Canadean) as CEO.

When you can see

TIME: 15:45
TOPIC: Key Global Trends – The World of Spirits

Sinead O’Frighil

Sinead O’Frighil

Marketing Director

Quintessential Brands’ Dublin Liberties Distillery

Sinead has a wealth of experience in brand development and spirits marketing. She joined Quintessential Brands in 2012 to lead the growth and development of Greenall’s The Original London Dry Gin internationally. She moved to The Dublin Liberties Distillery in November 2016, when Quintessential Brands announced the establishment its €10 million investment in a new whiskey distillery and visitor centre in Dublin for its established portfolio of Irish whiskey brands.

Sinead is responsible for the management of The Dublin Liberties Distillery’s portfolio of Irish whiskey brands, as well as the creation of the brand home and visitor experience. Previously she worked as Global Trade Marketing Manager for Jameson over four years working across brand development in its US, UK and global businesses.

Sinead studied Commerce & Spanish at University College Dublin and holds a post grad diploma in International Business Development.

When you can see

TIME: 10:15
TOPIC: Panel Discussion – Packaging to Entice New Drinkers to a Product or Category, plus the Hrastnik 1860 Packaging Design Award

Jean-Noël Reynaud

Jean-Noël Reynaud

CEO

Marie Brizard

Jean-Noël Reynaud has been CEO of Marie Brizard Wine & Spirits since May 2014. Before joining MBWS, Jean-Noël was Deputy Managing Director of Lactalis Fromages Europe, the largest dairy group globally, where he led the company’s European subsidiaries (ex France, Italy and Spain) from 2012 to 2014. Jean-Noël has extensive consumer goods turnaround and senior management experience in Central and Eastern Europe.  From 2011 to 2012, he was CEO of Coca-Cola Beverages in the Ukraine, preceded by his role from 2007 to 2011 as CEO of Lorenz Bahlsen Snack-World’s operations in Poland and eastern and central Europe, where he successfully completed the company’s turnaround. From 1991 to 2005, he developed his career at Remy Cointreau: Marketing Manager at Remy-Japan (1991–1994), Marketing Director at Cointreau SA (1994-1998), CEO of Remy Cointreau Latin America/Caribbean (1998-2004) and CEO of Remy Cointreau Central and Eastern Europe (2004-2005)

When you can see

TIME: 09:05
TOPIC: Keynote presention

Francois  van Aal

Francois van Aal

Regional Director EMEA

Rémy Cointreau Global Travel Retail

Francois Van Aal has been working for Rémy Cointreau for over 22 years in various sales and marketing positions in both the domestic and Duty Free markets. Currently based in Paris heading up the Europe, Middle East and Africa Travel Retail sales team, his experience at Rémy Cointreau also includes seven years in the United States, creating and developing the Miami-based subsidiary company in charge of distribution in the Duty Free channel for the entire Americas region. His international experience also includes 18 months in Sydney, Australia, as Marketing Manager for a FMCG French company, prior to joining Rémy Cointreau. Francois Van Aal graduated from Northeastern University in Boston, Massachussets, with a degree in Business Administration, and was later awarded a MBA, major in Economics, from Dauphine University in Paris. 

When you can see

TIME: 11:25
TOPIC: Staying Ahead of the Game in the Fast-Paced Travel Retail Market

Ivan Vučetić

Ivan Vučetić

Sales and Marketing Director

Steklarna Hrastnik

After two years of working as Steklarna Hrastnik’s Marketing Director and Sales Manager for Retail & HoReCa, Ivan recently took over the position of sales director of the  tableware, packaging and lighting business unit. Previously, he gained and broadened his sales experience in different companies across Europe, including Orfik d.o.o., Oxylus d.o.o., Plastenka d.o.o., and Greiner Packaging. Ivan is the Cotrugli Business School Ambassador and has further experience in the field of start-ups (including as a co-founder).

Throughout his career, he has enjoyed notable success in sales. As a student, he visited the USA on numerous occasions to gain additional work experience. His desire for knowledge, training and experience has been constantly directing him towards new educational opportunities; the last course he completed was an MBA in Economics at the Cotrugli Business School. Ivan is fluent in Croatian, Slovenian, Italian and English and has a good command of German.

In addition to focusing on the international markets, he is passionate, dedicated to teamwork, and always willing to work hard. He is continuously chasing original stories and is one of those people who like to take on seemingly impossible challenges and goals.He always manages to achieve them. He is inclusive, creative and a real driving force behind every team.

 

When you can see

TIME: 10:15
TOPIC: Panel Discussion – Packaging to Entice New Drinkers to a Product or Category, plus the Hrastnik 1860 Packaging Design Award

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